Everything seems to be about marketing in this day and age. So many people have profiles on the socials, creating an image of who they are, businesses have to work hard to cut through the noise and we are inundated with messaging.
If you are running a business, whether it be a service or product you offer you need a strong presence in the market, starting with your brand. It’s worth taking time and spending money on developing a brand that stands out and represents who and what your business is about. I see people developing their brands, asking others on social media which logo to use, or which name to use. It’s all very well to get feedback from the public as you develop a brand, but leave it to the professionals to know what will really work. By professionals I mean graphic designers and marketers.
Once you have developed a memorable brand it’s time to get it known. This means a branding campaign.
What exactly does your brand stand for?
What colour represents your brand?
What feeling does it invoke?
In one or two words capture the essence of your brand.
You need to brief your graphic designer and marketing team so they can devise an effective campaign that positions your brand in the minds of your target audience. Spend has a big influence on how effective this will be, but so too does creativity and placement.
And who is your target audience? Getting that right will save a lot of wasted resources. If you know who you are targeting, where to reach them and what they are looking for you are half way there. Marketing now is so focussed on reaching the right audience with the right message. It’s personalised marketing.
Once the brand has recognition the value of your offerings increases, leading to sales and higher pricing. Don’t underestimate the value of your brand. Brand loyalty is worth gold, repeat sales cost less and deliver greater profitability than chasing new customers. When it’s time to sell your business and move on to the next great business opportunity, your brand will carry intrinsic value, adding $$$ to the sale price.